overview

• Ms. Niharika Gupta is currently working as an Assistant Professor at Jindal Global Business School, in the area of Marketing. She has done her Ph.D. from Faculty of Management Studies, University of Delhi. She holds a master degree from IIT Bombay and bachelor degree from Guru Gobind Singh Indraprastha University. She also holds a PG certificate in Market Research and Data Analytics from Mundra Institute of Communication, Ahmedabad. She has 3.5 years of industry experience during which she worked as a Senior Research Associate and have experience of managing and conducting business research projects for Fortune 500 companies. Her research primarily focuses on Consumer Behaviour, Services Marketing and Innovation, Product Recommendation and Social Media Marketing. Her Ph.D. research work has been awarded by Indian Council of Social Science Research (ICSSR) in the form of full-term doctoral fellowship and contingency grant for two years. She has published papers in ABDC and Scopus-listed journals. She has also presented research papers in several international marketing conferences such as organized by PAN IIM, NASMEI, AIMS, SKEMA Business School, etc.