• Mrs Nirma Sadamali Jayawardena is an assistant professor at O. P. Jindal Global University, India. She has more than six years of work experience as a secondary school teacher, lecturer and as a researcher in Sri Lanka, Australia, India, and Papua New Genia. Her research interests are in the areas of virtual reality advertising, 2D, 3D and 360-degree video advertising, consumer psychology, digital video advertising, experimental research, qualitative research, and consumer behaviour. In her PhD study she explores the consumer visual memory of 360-degree video advertisements and standard video advertisements by combining marketing with social psychology theories. This is the first study to explore the differential effects of consumer visual memory on 360-degree versus standard video advertisements by combining marketing with social psychology theories. From a theoretical perspective, this study not only explores the consumer visual memory of 360-degree and standard video advertisements, but also contribute to the theory of social information processing by Wyer (2003) by being the first comparative study. Her work in these research areas has been published in multiple international peer reviewed (Scopus/ABDC/ABS ranked) journals including Journal of Business Research, Technology Forecasting and Social Change, Journal of Strategic Marketing, Asia Pacific Journal of Marketing and Logistics, Production Planning & Control, Journal of Global Information Management, Young Consumers, International Journal of Educational Management, International Journal of Business Excellence and International Journal of Services and Operations Management. She also presented her research in several conferences including International Forum for Teachers in Sri Lanka, Twenty-First International Conference on Knowledge, Culture, and Change in Organizations, University of Auckland, New Zealand, The 7th Asian Conference on Education & International Development Tokyo, Japan and The Twenty-eighth International Conference on Learning Universalism or Particularism, Jagiellonian University Krakow, Poland. She also contributed to magazine articles, book chapters and industry reports. She contributed as a reviewer to several journals including International Journal of Information Management, Industrial Marketing Management, International Journal of Consumer Studies, Asia Pacific Journal of Marketing and Logistics, Journal of Business Research, and IEEE Transactions on Engineering Management. Prior to obtaining the Doctor of Philosophy in Marketing from the Griffith University, Australia, she completed her BSc in Business Management (Hons) degree with a first-class honours specializing in Project Management from NSBM Green University, Sri Lanka. Additionally, she completed her MBA in International Business from the University of Colombo, Sri Lanka. Further, she completed her Graduate Diploma in Research from Griffith University, Australia. Some of the completed professional qualifications includes Certificate in Business Accounting (CIMA-UK), Certificate in Civil Engineering (City and Guilds, UK) and Diploma in Computer Studies (IDM computer studies, Sri Lanka). She started her career as a secondary school teacher which is the steppingstone leading to academia. She was able to improve teaching skills after working as a secondary school teacher in Business Studies and Accounting (English medium) in two reputed private secondary schools in Sri Lanka. She also served as a full-time lecturer attached to the faculty of Business Management in ICBT campus (Sri Lanka) affiliated with Cardiff Metropolitan University, UK. Further she worked as a research assistant/tutor in the Department of Marketing and Accounting, Economics and Finance department of Griffith University, Australia. She also worked as a Market Research Trainee at AEC Group LTD, Brisbane, Australia. She has teaching experience for a diversified age groups including secondary schools, undergraduates, and post-graduates. During her PhD, she also conducted several research training sessions to the South Pacific Central Banks conducted by Griffith Asia Institute. Research skills includes competency on various software including NVivo, Leximancer, SPSS, and Vos-Viewer. She has work experience on working for projects funded through several grants such as Griffith University Internal Grants and Central Bank of Solomon Islands. She achieved several scholarships including Australian Government Research Training Program Stipend Scholarship, Griffith University International Postgraduate Research Scholarship and The University of Tasmania, Tuition Fee scholarship. She won several international and national levels awards including ‘Emerging Scholar Award’ in 2021 from University of Auckland, New Zealand; ‘Emerging Scholar Award’ in 2021 from University Krakow, Poland; Griffith University Academic Excellence award in year 2018 and ‘Women Icon Award’ organised by Times Woman with World Women Council in year 2021 and Honourable Mention Research Award (PhD) from Relationship Marketing for Impact Research Cluster from Griffith University in year 2021.

full name

  • Nirma Sadamali Jayawardena

primary email

  • nirmas.jayawardena[@]jgu[dot]edu[dot]in