• Prashant Kumar is a research scholar at the Department of Management Studies (DMS), Indian Institute of Technology (IIT) Delhi, India. During his Ph.D., he also worked as a research intern for six months at Sling Media Inc., Dish Network. Before Ph.D., he worked as a research assistant at National Institute of Technology (NIT), Arunachal Pradesh, India. He has published articles in many international journals, including Industrial Marketing Management, Information Systems Frontiers, Journal of Business Research, Annals of Operations Research, Marketing Intelligence & Planning, and Renewable and Sustainable Energy Review. He has also made conference publications at national and international level. His research article is featured by IIT Delhi press and The Hindu Business Line. In addition, he is a reviewer of many prominent journals, including International Journal of Information Management (IJIM), Information System Frontier (ISF), Global Journal of Flexible Systems Management, IEEE Transactions on Computational Social Systems, and international conferences like HICSS-55, ECIS 2019. His current research interests are social media, Artificial Intelligence, Customer Experience, and IS research in renewable energy.

research overview

  • His area of research is social media, artificial intelligence, customer experience, and IS research in renewable energy.

education and training

  • Ph.D. in Big Data Analytics in Marketing (Renewable Energy Sector), Indian Institute of Technology, Delhi , Thesis Title : Select Studies on The Impact of Social Media on Customer Satisfaction and Firm Performance 2017 - 2021
  • M.E. in Electronics Design & Manufacturing, National Institute of Technology, Arunachal Pradesh , Thesis title : Modelling and Simulation of PR-Controller based Grid Connected Photo-voltaic system 2014 - 2016
  • B.E. in Instrumentation Engineering, Bundelkhand University, Jhansi , Project title : Automatic Room Light controller with bi-directional Visitor Counter using Microprocessor 8085 2009 - 2013

full name

  • Prashant Kumar

primary email

  • prashant[dot]kumar[@]jgu[dot]edu[dot]in