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Banerjee, Diptiman



Research Areas/ Teaching Areas Research areas/Teaching areas



  • Dr. Diptiman is a Professor (Marketing area). He earned his doctoral degree from IIM Calcutta in June 2018. In between his BE degree in 1994 and commencing the Fellow Program of IIM Calcutta in 2011, Diptiman earned his MBA and acquired 15 years of work experience across different domains and sectors. His work experience of 15 years across the domains of marketing, business development, and customer services in the telecom services, IT and manufacturing sectors has given him rich insights into the business application of concepts taught in the MBA classroom. He has worked in corporates like Airtel, Hutchinson Essar, Aircel, and CMC Limited among others across multiple locations in India.

    In his doctoral thesis, Diptiman has examined the influence of friendships among customers on their perceived value from consumption. This research is an interdisciplinary one, situated at the intersection of social psychology and consumer behavior, and employs the experimental method. He has presented his work at multiple national and international conferences and has won best paper awards in two of them. His work has been presented at the1st European Marketing Academy (EMAC) Junior Faculty & Doctoral Student Research Camp, Vienna, Austria (Sep 2016) and the 40th Marketing Science Conference, Philadelphia, PA (June 2018), among and other international and national conferences.

    Diptiman’s work has been published in reputed journals like the Journal of Business and Industrial Marketing (an ABDC A Level journal) and the International Journal of Retail and Distribution Management (an ABDC B Level journal). Other papers are currently under review at reputed journals and under various stages of preparation.

research overview

  • His area of research is influence of social touchpoints during a customer’s journey, interlinking friendship concepts with different areas of marketing (e.g., social marketing), the experimental method, and consumer behavior in emerging markets.

full name

  • Diptiman Banerjee

primary email

  • diptiman[@]jgu[dot]edu[dot]in