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Saha, Victor



Research Areas/ Teaching Areas Research areas/Teaching areas



  • Prof. (Dr.) Victor Saha is an Assistant Professor in the Marketing area at Jindal Global Business School. He has recently submitted his PhD (Marketing) at BITS Pilani. He has received his B.Tech in Mechanical Engineering from NIT Agartala and his MBA from BITS Pilani. He has also qualified for UGC-NET in the area of Management. In his Doctoral research, he has examined the role of Value co-creation in enhancing the implementation of various schemes, policies and initiatives in the public services sector of India. He has also worked and published papers in areas such as masstige luxury, customer engagement and consumer ethnocentrism.
    He has published in five ‘A’ category journals, two ‘B’ category journals, two ‘C’ category journals and one book chapter as of now. Some of the top Marketing journals (ABDC- ‘A’ category) where he has published are: Journal of Retailing & Consumer ServicesJournal of Business & Industrial MarketingJournal of Product & Brand ManagementInternational Journal of Consumer Studies and Journal of Global Information Management. Currently, he is working on a few ambitious projects with an aim to publish in some of the top Marketing journals within A* category.

research overview

  • His area of research includes exploring topics such as Service Robots, Virtual Reality, Augmented Reality, Gamification and Artificial Intelligence from a Marketing perspective.

full name

  • Victor Saha

primary email

  • vsaha[@]jgu[dot]edu[dot]in