overview

• Guninder is an accomplished professional with a decade of corporate experience, having worked with renowned organizations such as Gartner, Publicis Sapient, and Capgemini. With a diverse background in sales, marketing, and consultative research, Guninder transforms this practical knowledge into scholarly research and academic pursuits.

  Guninder has submitted his Ph.D. thesis at IIM Lucknow. He holds an MBA in IT Business Management from Symbiosis Center for Information Technology and a B. Com (Hons) from Panjab University. Passionate about the intersection of consumption, technology usage, and critical studies, Guninder’s research explores the intricate relationship between individuals, their consumption experiences, and the broader social implications. His Ph.D. thesis delves into the nuanced aspects of wearable technology adoption and usage and its impact on consumer behaviour.

  Guninder’s work has been selected at cornerstone academic forums such as the American Marketing Association (AMA), the Australia and New Zealand Marketing Academy Conference (ANZMAC), and the Indian Institute of Management Ahmedabad CDT (Center for Digital Transformation). His research findings have been published in reputable journals, including Sport Management Review (ABDC-A, ABS 2) and Technology Forecasting and Social Change (ABDC-A, ABS 3).

  Outside of professional and academic pursuits, Guninder maintains a well-rounded lifestyle. He has a strong inclination towards endurance sports such as running and cycling. Guninder also practices mindful living, emphasizing nutrition, yoga, and a deep connection with nature.