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Vedika Gupta is an Assistant Professor at Jindal Global Business School. She is an active researcher with a demonstrated history of working in the government administration industry, skilled in research and development (R&D), data analysis, artificial intelligence, social media analysis, and socio-economic behavior detection. She has completed her PhD from National Institute of Technology Delhi (NITD) in the area of social media sentiment analysis. Vedika has 8 years of experience in research and academia. Her research interests include data mining, information retrieval, big data analytics, sentiment analysis and emotion recognition. She has authored and co-authored more than 35 publications in various international Scopus journals and conferences of high repute. Dr Vedika is an active reviewer in several journals of Springer, IEEE, and Elsevier. She has reviewed more than 60 papers of peer-reviewed International journals and renowned International Conferences.