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Ratnakaram, Sunitha



  • Dr. Sunitha Ratnakaram is Associate Professor & Associate Dean at JGBS.  Sunitha Ratnakaram is a triple post graduate and earned her doctoral degree from the Indian Institute of Management Lucknow, in the area of Marketing. Her research interests include social media and qualitative research. Apart from this, she is highly interested in understanding nuances in social media promotions, writing her blog, reading contemporary and classical literature. Coming to her thesis work; she measured the impact type of platform and type of review may have on consumer perceptions of online reviews.Before coming back to pursue her doctoral work, she has ten years of teaching experience at post graduate level. In her stint as a teacher, she held various positions from Program coordinator to Examination coordinator. She is a believer in interactive methodology of teaching and feels her students do bring creative inputs to the table.
    Received more than one lakh views on my Author Stream (http://www.authorstream.com/sunitharatnakaram/) presentations. Completed one cycle each; as a Program Coordinator, Examination Coordinator, Summer Training Program Coordinator and Academic Coordinator in autonomous B-Schools. Got qualified for UGC-NET with Junior Research Fellowship. Awarded as the Best paper presenter with a Cash prize, in the International Conference conducted by Annamalai University. Presented research papers at 18 International, 9 National Conferences/Seminars and one Doctoral Consortium. Sunitha participated in various national and international conferences to present and publish her papers. She published her research papers in various journals, seven Scopus indexed papers, edited books and is currently working on four papers.

research overview

  • Her area of research is Social media platforms, Consumer behaviour on social media platforms, Information Technology applications in Marketing and Finance, Consumer psychology, Consumer consumption of UGC, Qualitative approaches to Consumer Research.

full name

  • Sunitha Ratnakaram

primary email

  • sratnakaram[@]jgu[dot]edu[dot]in