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Atul Karwasara is a Ph.D. candidate in the strategy area at the Indian Institute of Management, Ahmedabad. He has completed his post-graduate diploma in management (PGDM) from the Indian Institute of Management, Lucknow, and his Bachelor of Technology (B.Tech.) in electronics and communication engineering from MNIT, Jaipur. He has 2.5 years of work experience with unicorn startup Rivigo and telecom major Ericsson. His work has been accepted in top international and national conferences, such as the Academy of Management (AOM), Academy of International Business (AIB), Babson College Entrepreneurship Research Conference (BCERC), Family Enterprise Research Conference (FERC), and Indian Academy of Management (INDAM). He has also received the best paper and reviewer awards at INDAM-2023.