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Pranjal, Piyush



Research Areas/ Teaching Areas Research areas/Teaching areas



  • Piyush Pranjal is an Associate Professor of Practice (Management) at the University. He pursued his Ph.D. in Management from the Indian Institute of Management Ranchi (2015-20). He has an MBA in International Business with Major in Marketing and Minor in Finance from the GITAM (Deemed to be) University (2009-11). He also has a B. Tech. in Electronics Engineering from the Biju Patnaik University of Technology (2005-09).

    Besides teaching, he has an industry experience of approximately four years (2011-2015) working with HCL, Tata and Rexel India across Marketing, Sales and Distribution, and Project Management. He also undertakes student outreach activities and works with under-grad and post-grad research interns.

research overview

  • His teaching and research interests are into varied management and related disciplines with a keen focus on inter- and trans-disciplinarity revolving around Fundamentals of Business, Marketing Management, Brand Management, Consumer Behaviour/Psychology, Research Methodology, Phenomenology, Process Improvement, Practice Theory, Neurosccience, and Indic Knowledge Systems. Along with his research collaborators, he has published five research papers (SCOPUS-indexed and ABDC/ABS-ranked), two book chapters (SCOPUS-listed), a book review, and numerous conference papers (proceedings) and popular media articles. At the University, he has been the recipient of Research Recognition Reward consecutively for the years 2021 and 2022 i.e., since joining. Along with research collaborators, he has also worked on a prestigious funded project wherein, he has contributed both as a researcher and as an administrator.

full name

  • Piyush Pranjal

primary email

  • ppranjal[@]jgu[dot]edu[dot]in